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Wednesday 27th January 2021
'Design Thinking Dad'

Paul Bailey from SPARCK

Over the last few years, Design Thinking Dad (DTD) has been on a transformational personal journey — from a ‘Digital Designer’ trapped by waterfall delivery, to a ‘Design Thinker’ working in a fast-paced Enterprise Agile environment.

In this talk, he’ll share what he’s learned and show how – armed with only an abundant supply of post-it notes – he’s using Design Thinking at work to empower creative teams and in his personal life to tackle the everyday challenges of being a parent.

This talk will help you to…

– generate fresh ideas to your everyday challenges – avoid living in ‘default’ mode – understand what ‘human skills’ you’ll need to ‘robot-proof’ your career

And perhaps most importantly, he’ll share ‘5 top Design Thinking tricks’ that will help you survive lock-down 2.0 without losing the plot!

You don’t have to be a Dad or even a parent to enjoy this talk…

DTD will share practical Design Thinking mindsets and methods that anyone can use to lead a more meaningful, creative and joy filled life (it just so happens that his biggest pain-points usually involve his kids!)

About this month's speaker

Paul Bailey

Paul Bailey is Head of Design for BJSS / SPARCK, a full time human maker (father of 4) and co-host of ‘NottsTechfast’

He’s been designing digital products and services for over 20 years and has created innovative solutions for some of the UK’s largest organisations and government departments.

A self-confessed Typothermiac and a bit of a geek, when not thinking about human-centred design he spends his time coming up with ingenious ways to entertain his kids whilst robot proofing them for the 4th Industrial revolution.

TwitterPaul Bailey

Evening Schedule

  1. 5:30pm - 5.45pm: Introduction
  2. 5.45pm - 6.30pm: The main event

Previous Events

November 2020:

Rolf Molich from Dialogue Design

Rolf Molich presents specific examples of ambitious goals for UX maturity which UX professionals can strive for in their organisation. The goals are presented in the form of two scenarios or stories about personas who work for, or are customers of Delta Market, which is a fictitious chain of supermarkets that has reached the highest UX maturity level according to generally accepted UX maturity models.


September 2020:
Designing Public Service Experiences of the Future

David Bailey from The BBC

Coming soon

David talked about the BBC’s UX&D department - its structure, its culture and how its user-centred practice is influencing the ongoing digital transformation of the BBC.


July 2020:
We're all user-centred, aren't we?

Chris Burns from English Institute of Sport

We all want our teams, products and services to be user-centred, but making that happen consistently, is difficult. We all have our biases and make assumptions, often without realising that’s what we’re doing. In this talk, Chris talked through some of the challenges that he and his team faced whilst creating a range of products and services for Team GB’s Olympic and Paralympic athletes, coaches and support staff.


May 2020:
Navigation, navigation, navigation

Khash Faiz from Sky Bet

How users find what they’re looking for is fundamental to their perception of ease-of-use of a system. Where a user would expect to find something is based on their past experiences, interactions with other systems, and might not be logical. This talk provided a detailed and honest explanation of the research & design process of an on-going project to improve the high-level navigation of Sky Bet. The talk also touched on some high-level insights into ethics at Sky Betting and Gaming as a betting and gambling company.


Jan 2020:
Design Systems - Not just Sketch files

Iannish Posooa from what3words

What’s a design system: We’d cover a brief history and benefits of design systems. We’d also frame it in today’s context by linking design language and technical flexibility. Choosing the right framework: This is actually 30% of the job as the users, workflow and tools you use will dramatically affect the end outcome. Building it: Most design systems are made from and atomic structure of Principles > Styles > Components > Patterns and here’s why. Sharing your design system: How do you make what you have created as accessible as possible Internally and externally.


November 2019:

Mårten Jönsson from Google

Mårten Jönsson is a Senior Design Manager at Google, leading the Android UX team in London. Among other things, he’s worked on Google’s Digital Wellbeing effort, Android Go for emerging markets, Android’s Enterprise features, and Google Fit. In this talk, Mårten shared some of his learnings from working with new internet users, and how to design products that reach users who have recently come online, as well as some insights that will help designers create successful products for the next billion internet users.


Future UX Sheffield Events

Date Venue Description Speaker  
27th January 2021 Bigmarker Design Thinking Dad Paul Bailey Register

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