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Coming soon!
9 useful steps for increasing the UX maturity of your organisation

Rolf Molich from https://www.dialogdesign.dk/

This talk tells the story of how Delta Market increased its understanding of and respect for UX which significantly changed its company culture and increased its UX maturity.

Delta Market is a fictitious chain of more than 500 medium to large grocery stores. The talk describes the nine specific steps that Huxley, a new UX hire took to move Delta Market from a low to a high UX maturity level. The talk describes Delta’s journey from developer-centered and complaint-driven design based solely on opinions to an organisation where UX work provides significant, measurable improvements in UX for customers and coworkers.

While Delta Market and Huxley, the UX Manager, are fictitious, both are based on the author’s extensive experience and great feedback from colleagues. The nine steps are easily adaptable to your organisation.

About this month's speaker

Rolf Molich

Many of us have been impacted by the results of usability evaluations such as heuristic evaluation and user testing sessions. If we have, then we have been influenced by the pioneering work of Rolf Molich.

Rolf has worked with usability since 1984. In 1990 he co-invented the Heuristic Evaluation method with Jakob Nielsen; one of the most commonly used inspection methods.

Recently, Rolf has applied his experience in UX management to write a number of stories about life in UX organisations at low and high maturity levels. In 2014 Rolf received the prestigious “UXPA Lifetime Achievement Award” for his contributions to usability, in particular usability testing, through his Comparative Usability Evaluation studies from 1998 to 2018. He is also a member of the Ethics Advisory Committee of the UXPA.

Evening Schedule

  1. 5:30pm - 5.45pm: Introduction
  2. 5.45pm - 6.30pm: The main event

Previous Events

July 21:
How to make friends and maximise your research

James Eyke from Just Eat

Coming soon

As designers and researchers, we pride ourselves on being the voice of the user. We proactively look to learn all about them, promote this knowledge, design for their needs and identify ourselves as THE experts on our users. But what happens if we aren’t? And if we aren’t, who is? Tonight we’ll look to identify who your experts really are and how they can help maximise your research.


May 2021:
Digital sustainability

Dr Pete Underwood from The Scouts

Video coming soon!

Life-centred design, planet-centred design, sustainable UX, digital sobriety and digital waste - these are not fashionable buzz words or trends but the industry’s response to what is happening to the planet. As much as we love using technology, today it is accountable for 4% of worldwide carbon emissions which is more than the entire civil aviation contribution. As UX professionals, we have a very important role in developing and shaping services in a sustainable way. But where to start?


March 2021:
Designing for THE HUMAN MIND

Hugo Nikols from Bunnyfoot Ltd

How can we use our knowledge of the human brain to become better designers? Come and join me as we delve deep into the workings of the human brain and explore how our knowledge of human perception can help us become better designers. In this short talk we’ll look at: How our brains make sense of images Ways to write better content by understanding the way we read What tricks to use to grab the reader’s attention How to influence people’s decision making If you’re a generally curious person, you judge the designs made by others (for your job or just for fun) or want to improve the impact of your designs, maximise conversions, optimise landing pages, and create effective dashboards and adverts – this talk is for you!


November 2020:

Rolf Molich from Dialogue Design

Rolf Molich presents specific examples of ambitious goals for UX maturity which UX professionals can strive for in their organisation. The goals are presented in the form of two scenarios or stories about personas who work for, or are customers of Delta Market, which is a fictitious chain of supermarkets that has reached the highest UX maturity level according to generally accepted UX maturity models.


September 2020:
Designing Public Service Experiences of the Future

David Bailey from The BBC

David talked about the BBC’s UX&D department - its structure, its culture and how its user-centred practice is influencing the ongoing digital transformation of the BBC.


July 2020:
We're all user-centred, aren't we?

Chris Burns from English Institute of Sport

We all want our teams, products and services to be user-centred, but making that happen consistently, is difficult. We all have our biases and make assumptions, often without realising that’s what we’re doing. In this talk, Chris talked through some of the challenges that he and his team faced whilst creating a range of products and services for Team GB’s Olympic and Paralympic athletes, coaches and support staff.


Future UX Sheffield Events

Date Venue Description Speaker  
27th January 2021 Bigmarker Design Thinking Dad Paul Bailey Register

Interested in speaking at one of our events?

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