Behind the Curtain: UX Research for Voice
Charlotte Davies from The BBC
With 50% of searches expected to be done using voice in 2020, the BBC has been experimenting in the Voice space for a while. If pauses are the new pixels, what does this mean for the UX process? How do you test a conversation?
Charlotte shared what she has learnt from doing research on this platform, including what methods you can use and what challenges you might face.
THE OUTRAGE ECONOMY
Daniel Harvey from The Dots
Social media profits come from advertising revenue. As a result, companies like Twitter and Facebook care most about monthly active users. Sadly, people spend more time on these services when they see content that angers them.
But what are the alternative business models? And how can we create platforms that benefit our digital well-being?
Ethical Dilemmas in User Experience with Rolf Molich
Rolf Molich from DialogDesign
What would _YOU_ do if your boss asked you to design a system with one (or more) unethical features? Can you recognise unethical design requests and unethical UX techniques?
This interactive talk presented a number of real-world examples of ethical dilemmas that Rolf had encountered in UX management, UX design and usability testing. Attendees were asked to indicate their opinions on various dilemmas through voting. Rolf aimed to demonstrate that ethical dilemmas often creep in unexpectedly in disguise and that they are often brushed away, simply because they are inconvenient.
As HCI professionals, we must make sure that our fellow humans perceive their encounter with UX and design professionals as pleasant without sacrificing the accuracy of our results. There are guidelines produced by professional organisations about how HCI professionals should behave. This talk provided real-life examples of how to translate these guidelines into everyday behaviour.
Designing an Award-Winning Experience with Beano Studios
James Nation from Beano Studios
James Nation, Head of Design and UX, spoke at UX Sheffield about how he and his team created their multi-award-winning online experience. The talk covered Beano's approach to UX and design, as well as delving into how Beano.com was relaunched as a completely new digital network that provides kids with an ever-changing, eclectic stream of content that reflects their lives and interests.
UX Research Techniques and Learnings from a Strategic UX Project for one of the UK's Biggest Media Providers
Dr Jon Dodd from Bunnyfoot
Bunnyfoot, the UK's leading UX consultancy, recently performed a research project for a large media company in the UK. The project looked into behaviours of households for consuming digital media. Dr Jon Dodd's talk outtlined some of the techniques used (predominantly a diary study facilitated by a dedicated mobile app) and some learnings from executing this type of research.
Close encounters of the fourth kind
Annie McCafferty from Frankly, Green + Webb
Slides coming soon
Quantitative research, qualitative research, heat mapping and analytics all have a part to play in understanding the user experience.
But what if the user experience is a bit more complex than a website or an app? What if people had to navigate a heritage site, a museum or an art gallery while holding a bespoke digital device? What if the content on that device was considered, by the organisation, an essential element of their visit experience? And what if the interface, architecture or content on that device hadn’t been tested?
UX, PSYCHOLOGY AND THE POWER OF 100
Joe Leech from Mr Joe
The power of 100 is a powerful way to understand the modern world we are designing for. How your website or app will be used in real life and to design for how people live their lives today. Combining psychology theory, the latest in UX techniques the power of 100 is a modern design framework that matches the modern complex world we and our users live in. After all, a designer who doesn’t understand psychology is going to be no more successful than an architect who doesn’t understand physics!
A UX GUIDE TO DESIGNING VIRTUAL REALITY EXPERIENCES
Jamie Wales & Ian Holliday from Bunnyfoot
With many VR applications being built and companies dipping their toe in the VR water we are seeing that many of these have a poor user experience. As with any service, it’s important to consider the basic principles when designing for VR. Based on our experiences from testing with users, we’ll talk about some of the UX principles to consider when creating a VR app.
Priceless Projects: Insights from a year of R&D work
Jon Rhodes from Paper
Video coming soon!
Working on R&D projects is really important to Paper, a Sheffield-based user research and design studio. In fact, the company was created around this key principle. Jon talked about how this has led to designing and building a chatbot, spending time working with local businesses and charities, and creating a community-driven mentorship event.
Further Together: Designing Culture Change
David Bailey from The BBC
The Global Experience Language (GEL) is the BBC’s shared design framework. It underpins the design of the organisation’s entire online output. The GEL UX team facilitate it’s origination, development and reuse, which affords a more consistent user experience across the BBC online. David’s talk focussed on how their design department’s joined-up approach is inspiring culture change, the importance of shared ownership and how it benefits the BBC’s ongoing digital transformation.
How not to build an app
Gerard Lennox from Quba
Slides coming soon
Despite 35 years’ experience in computing Gerad agreed that his company would build an App based on new technology that was to be used in the real world by over 900 people at a high profile event with an immovable go live date that couldn’t be extended by even a few hours.
A/S/L Why collecting user data is about more than just forms
Chad Gowler from Sky
We ask our users to give us a lot of personal data in order to provide rich experiences. People are complex and it is very easy to make assumptions about the most basic questions.
This talk will look at how to ask people about data in a way that is inclusive and helpful while still providing value. Using gender, age and name as examples, we will learn what the stress cases are and what other things we need to consider when we ask our users to trust us with their identity.
'Five users will find 85% of the usability problems' - and other myths about usability testing
Rolf Molich from DialogDesign
Usability testing is by far the most widely used usability method. Nonetheless, it’s often conducted with poor or unsystematic methodology and thus doesn’t always live up to its full potential. Rolf Molich led an interactive and lively discussion about a number of controversial beliefs about usability evaluation and discuss if they are truths or myths.
Lies, and the lying liars who tell them - why you shouldn't listen to your customers
Jon Dixon from Bunnyfoot
As UX practitioners our main goal is to create the best customer experience possible. This means not just designing experiences that give our users all the things they want but also all the things they need - answering their questions, alleviating their anxieties and supplying their demands. Doing that will give us very happy customers.
But how do we find out what those drivers, blockers, needs and worries are?
The obvious answer is to ask them. But is this all we need to do?
In this light-hearted and interactive talk we’ll explore some of the reasons why simply listening to your users might be a bad idea.
Conversion Rate Optimisation: Lessons from Start-Up ville
Tom Waterfall from Lost my name
Having come over from heading up an optimisation services team vendor-side and doing CRO for about 8 years, Tom shared lessons from joining his first start up over the last 6 months.
Transforming the Home Office: Using agile, user research and service design to deliver better services for citizens
Katy Arnold & Kate Tarling from Home Office Digital (GDS)
MAKE IT OR BREAK IT: CONTENT STRATEGY TALES FROM THE VAULT
Rahel Bailie from Scroll
The discipline of content strategy has been evolving, and has gone from obscurity to necessity for communicators with sophisticated publishing needs. We’ve matured to the point where we have some lessons to teach - some of them uplifting, others not so much. This presentation will brush off the cobwebs, and share the highlights of some of the more "interesting" projects from the presenter’s repertoire.
The Naked Project
Mark Goddard & Gemma Barnes from Quba
Slides coming soon!
The Naked Project. A talk for project managers, coaches, business owners, clients, designers, the lot. We’re not here to preach about the design process, or how you should be working. We’re here to talk about a real life client project we worked on, and how we collaborated with a London Airport to pitch, research and design a website used by 4.5 million people with a real focus on transforming the way they work. No project is perfect so let’s learn together and share.
Applying design principles: War stories
Clara Teoh & Ruben Huidobro from GDS
Video coming soon!
How to Test Your Mobile Site Without Spending A Fortune
Barry Briggs from The BBC
Barry Briggs showed us why usability testing your site on mobile devices needn’t be difficult nor expensive, but might require a bit of DIY.
The Internet of Things: People are the Product
James Bailey from Bunnyfoot
Companies are investing billions into the Internet of Things (IoT). They are exploring what is possible and trying to find value in connecting the world around us. How can they avoid costly mistakes? The answers lie in our everyday lives.
In the talk James Bailey looks at how you can create superior products and services through a user-centred approach.
Just Enough Engineering: is full-stack design a thing now?
Dan Jones from Capital One
Agile is pretty much the de facto methodology for new software projects, and it brings a renewed emphasis on collaboration to deliver great products.
During this talk, Dan discussed full-stack design, how it can help improve collaboration between design and development, why it scares the life out of him (in a good way) and why he expects to spend less time creating wireframes in the future.
The (M)admen of the 50s were the first User Experience designers – and we should revisit what many have forgotten to improve the experiences of today
Jon Dodd from Bunnyfoot
Evidence based design, Function over form, measuring effectiveness, persuasive design, emotional design… and more - find out how some of the leading lights of the Madison Avenue admen era were practicing and delivering positive, persuasive and profitable customer interactions decades before digital – most of the wisdom is still relevant today.
International Usability Testing: Stories from the field
Veronika Jermolina from Bunnyfoot
You’ve designed a website, a checkout flow, or a service. You’ve conducted usability testing, fixed the issues. All that’s left now is to send your copy to the translation agency to translate into other languages…
Veronika showed us that this approach is likely to throw unexpected issues that may prevent customers from engaging with the product. Veronika shared her learnings and anecdotes from planning, conducting and analysing international user research. Veronika demonstrated pragmatic and usable techniques for accommodating international customers.