Further Together: Designing Culture Change
David Bailey from The BBC
The Global Experience Language (GEL) is the BBC’s shared design framework. It underpins the design of the organisation’s entire online output. The GEL UX team facilitate it’s origination, development and reuse, which affords a more consistent user experience across the BBC online. David’s talk focussed on how their design department’s joined-up approach is inspiring culture change, the importance of shared ownership and how it benefits the BBC’s ongoing digital transformation.
How not to build an app
Gerard Lennox from Quba
Slides coming soon
Despite 35 years’ experience in computing Gerad agreed that his company would build an App based on new technology that was to be used in the real world by over 900 people at a high profile event with an immovable go live date that couldn’t be extended by even a few hours.
A/S/L Why collecting user data is about more than just forms
Chad Gowler from Sky
We ask our users to give us a lot of personal data in order to provide rich experiences. People are complex and it is very easy to make assumptions about the most basic questions.
This talk will look at how to ask people about data in a way that is inclusive and helpful while still providing value. Using gender, age and name as examples, we will learn what the stress cases are and what other things we need to consider when we ask our users to trust us with their identity.
'Five users will find 85% of the usability problems' - and other myths about usability testing
Rolf Molich from DialogDesign
Usability testing is by far the most widely used usability method. Nonetheless, it’s often conducted with poor or unsystematic methodology and thus doesn’t always live up to its full potential. Rolf Molich led an interactive and lively discussion about a number of controversial beliefs about usability evaluation and discuss if they are truths or myths.
Lies, and the lying liars who tell them - why you shouldn't listen to your customers
Jon Dixon from Bunnyfoot
As UX practitioners our main goal is to create the best customer experience possible. This means not just designing experiences that give our users all the things they want but also all the things they need - answering their questions, alleviating their anxieties and supplying their demands. Doing that will give us very happy customers.
But how do we find out what those drivers, blockers, needs and worries are?
The obvious answer is to ask them. But is this all we need to do?
In this light-hearted and interactive talk we’ll explore some of the reasons why simply listening to your users might be a bad idea.
Conversion Rate Optimisation: Lessons from Start-Up ville
Tom Waterfall from Lost my name
Having come over from heading up an optimisation services team vendor-side and doing CRO for about 8 years, Tom shared lessons from joining his first start up over the last 6 months.
Transforming the Home Office: Using agile, user research and service design to deliver better services for citizens
Katy Arnold & Kate Tarling from Home Office Digital (GDS)
MAKE IT OR BREAK IT: CONTENT STRATEGY TALES FROM THE VAULT
Rahel Bailie from Scroll
The discipline of content strategy has been evolving, and has gone from obscurity to necessity for communicators with sophisticated publishing needs. We’ve matured to the point where we have some lessons to teach - some of them uplifting, others not so much. This presentation will brush off the cobwebs, and share the highlights of some of the more "interesting" projects from the presenter’s repertoire.
The Naked Project
Mark Goddard & Gemma Barnes from Quba
Slides coming soon!
The Naked Project. A talk for project managers, coaches, business owners, clients, designers, the lot. We’re not here to preach about the design process, or how you should be working. We’re here to talk about a real life client project we worked on, and how we collaborated with a London Airport to pitch, research and design a website used by 4.5 million people with a real focus on transforming the way they work. No project is perfect so let’s learn together and share.
Applying design principles: War stories
Clara Teoh & Ruben Huidobro from GDS
Video coming soon!
How to Test Your Mobile Site Without Spending A Fortune
Barry Briggs from The BBC
Barry Briggs showed us why usability testing your site on mobile devices needn’t be difficult nor expensive, but might require a bit of DIY.
The Internet of Things: People are the Product
James Bailey from Bunnyfoot
Companies are investing billions into the Internet of Things (IoT). They are exploring what is possible and trying to find value in connecting the world around us. How can they avoid costly mistakes? The answers lie in our everyday lives.
In the talk James Bailey looks at how you can create superior products and services through a user-centred approach.
Just Enough Engineering: is full-stack design a thing now?
Dan Jones from Capital One
Agile is pretty much the de facto methodology for new software projects, and it brings a renewed emphasis on collaboration to deliver great products.
During this talk, Dan discussed full-stack design, how it can help improve collaboration between design and development, why it scares the life out of him (in a good way) and why he expects to spend less time creating wireframes in the future.
The (M)admen of the 50s were the first User Experience designers – and we should revisit what many have forgotten to improve the experiences of today
Jon Dodd from Bunnyfoot
Evidence based design, Function over form, measuring effectiveness, persuasive design, emotional design… and more - find out how some of the leading lights of the Madison Avenue admen era were practicing and delivering positive, persuasive and profitable customer interactions decades before digital – most of the wisdom is still relevant today.
International Usability Testing: Stories from the field
Veronika Jermolina from Bunnyfoot
You’ve designed a website, a checkout flow, or a service. You’ve conducted usability testing, fixed the issues. All that’s left now is to send your copy to the translation agency to translate into other languages…
Veronika showed us that this approach is likely to throw unexpected issues that may prevent customers from engaging with the product. Veronika shared her learnings and anecdotes from planning, conducting and analysing international user research. Veronika demonstrated pragmatic and usable techniques for accommodating international customers.